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Strategic design for ecosocial transitions

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Creative Regeneration

  • Frameworks and fieldnotes on Regenerative Design

    Sensing the landscape – Planting seeds of change – Helping them flourish

    Creative Regeneration is our framework for action, and also our newsletter where it is developed in public — open R&D for the studio’s practice.

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Latest in Creative Regeneration

What we've been talking about

all of our thinking

Designing transformation

Our methodology

ECOSYSTEM & CULTURE

Sensing the landscape.

Making sense of the context. Understanding and aligning different stakeholders. Building strategic and meaningful relationships, both inside and beyond organisations. Reading the landscape and creating the right conditions for new ideas to take root.

Capabilities:

  • Stakeholder, impact and influence mapping
  • Research — market, technological, socio-cultural and environmental trends
  • Futures Design & foresight
  • Building teams, communities and ecosystems
  • Facilitation of participatory processes
  • Spaces for learning & capacity-building (see also our Academy!)

STRATEGY & STEWARDSHIP

Planting seeds of change.

Navigating complexity with clarity and good practice. Articulating a vision that brings people and organisations together in a shared direction. Designing and stewarding the transformation journey.

Capabilities:

  • Value proposition design and branding
  • Design of sustainable business models (BCorp / ESG)
  • Funding and financing strategy
  • Definition of product, service and initiative portfolios
  • Strategic narratives · Storytelling · Communication for change

EXPERIENCE & IMPACT

Helping transformation flourish.

Making strategy tangible and giving it a shared imaginary and everyday experience, while also helping produce the infrastructures for change. Embedding transformation in a format that is accessible, inspiring, and prepares the ground for what comes next.

Capabilities:

  • Brand identity and communication materials
  • User experience and product design
  • Reports and recommendations for policy or business
  • Learning experiences and capacity-building (see Academy)
  • Scientific publications · Media · Editorial design

Monnou is a distributed strategic design studio specialised in accompanying organisations, communities and territories through their ecosocial transitions.

We combine rigorous research, systems thinking and creativity to clarify vision and purpose, and materialise change with coherence — from strategy to identity, from business model to experience.

who are we?

Creative Regeneration, hosted by Pedro Sáez Martínez

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monnou_Pedro Sáez Martínez

Hello! I am Pedro, co-founder of Monnou, researcher and innovator.
I develop and host Creative Regeneration as a methodological framework and as a community of readers, researchers and practitioners.

Join us practicing regenerative design across organisations, communities and territories.

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Our impact

Why monnou

  • Supporting organisations and territories in transition

    Monnou — from the Valencian món nou, meaning “new world” — is not a conventional consultancy. We cultivate capacities in organisations and territories to develop their own transformations, not only by setting out roadmaps, but also by accompanying them throughout the entire production process. At heart, we are a hybrid space where research and systemic design come together to accompany and activate these processes.

  • Creativity and rigour

    We bring together creativity and experimentation with strategy, management, and research rigour in order to understand complex systems, unlock levers of change, and activate new worlds. We work across sectors — academia, industry and entrepreneurship, the public sector, and civil society — finding ourselves, always, in between worlds, because it is in those thresholds where new possibilities emerge.

“The most outstanding aspect of Monnou's methodology is that it allows, from a 360º vision, to be aware of the environmental and social impact they have, and consequently take action on it. Their ability to concretize and follow a common thread throughout the process is noteworthy, helping to translate vague ideas into concrete actions”.

Thais Glod · CEO Innobound

"This is the first time I have followed such a complete methodology - it has helped me to organize my mind, clarify concepts and company strategies. Often when you want to grow your project, you first have to become aware of what your project is like. This type of methodology helps you become aware of what your company is like, and if you do it, it will help you grow".

Rosa Martínez · CEO Integrazafatas

"Monnou has a very interesting methodology that makes you analyze your organization from different points of view linked to CSR and sustainability. It serves to establish strategic aspects and to review and set new strategies for improvement".

David Gay · Innovation and Communication Director at ABSOTEC

"Monnou's methodology helps you to materialize the ideas you have for your company with more coherence. It also brings new visions, new possible solutions, new opportunities that you had not seen before. It helps to clarify paths".

Adolfo Ibáñez · CEO BAUKUNST & ePlace Heritage
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Monnou's ecosystem for transformation